{"id":11404,"date":"2020-03-12T09:00:00","date_gmt":"2020-03-12T08:00:00","guid":{"rendered":"https:\/\/www.altitude.news\/?p=11404"},"modified":"2020-03-12T10:58:22","modified_gmt":"2020-03-12T09:58:22","slug":"stations-de-ski-preparent-apres-coronavirus-offres-attractives","status":"publish","type":"post","link":"https:\/\/www.altitude.news\/business\/2020\/03\/12\/stations-de-ski-preparent-apres-coronavirus-offres-attractives\/","title":{"rendered":"Des stations de ski se pr\u00e9parent \u00e0 rebondir apr\u00e8s le coronavirus !"},"content":{"rendered":"\n

Le principal exploitant de domaines skiables nord-am\u00e9ricain, Vail Resorts, accuse le coup. Le coronavirus n\u2019a pas ferm\u00e9 ses stations, comme en Italie<\/a>, mais les clients se font moins nombreux. L\u2019action de la soci\u00e9t\u00e9 a chut\u00e9 brutalement. En trois semaines, elle est pass\u00e9e de quelques 250 dollars \u00e0 seulement 178 dollars<\/a>. Une variation qui d\u00e9montre l\u2019incertitude croissante du secteur touristique aux Etats-Unis, et ailleurs dan le monde. La soci\u00e9t\u00e9 a d\u2019ailleurs retir\u00e9 ses pr\u00e9visions financi\u00e8res et attend que la situation s\u2019\u00e9claircisse, les 20 millions de dollars de revenus suppl\u00e9mentaires annonc\u00e9s sont de l’histoire ancienn<\/a>e. Pour l\u2019heure \u00ab\u00a0Nous restons concentr\u00e9s sur la sant\u00e9 et la s\u00e9curit\u00e9 de nos clients et de nos employ\u00e9s\u00a0\u00bb affirme le patron Rob Katz. <\/p>\n\n\n\n

Des manques de neige\ndans certaines r\u00e9gions<\/strong><\/h4>\n\n\n\n

Les incertitudes li\u00e9es au coronavirus viennent s\u2019ajouter \u00e0\nune saison d\u00e9j\u00e0 mauvaise dans la zone Pacifique Nord-Ouest o\u00f9 on a vu le pire\nhiver depuis 30 ans. Occasionnant une baisse de quelques -14% de visiteurs. Le\nColorado, malgr\u00e9 son enneigement plus correct, a vu \u00e9galement sa fr\u00e9quentation\nbaisser. En mars, la situation s\u2019aggrave : \u00ab Nous avons vu un\nralentissement des r\u00e9servations et une augmentation des annulations \u00bb a\nd\u00e9taill\u00e9 Rob Katz.<\/p>\n\n\n\n

Une nouvelle crise,\nune nouvelle solution<\/strong><\/h4>\n\n\n\n

La derni\u00e8re crise de ce type remonte \u00e0 2008. A l\u2019\u00e9poque, la crise financi\u00e8re mondiale avait entra\u00een\u00e9 dans sa chute les entreprises de nombreux secteurs. Le ski n\u2019y avait pas \u00e9chapp\u00e9. C\u2019est \u00e0 cette \u00e9poque que Vail Resorts avait eu l\u2019id\u00e9e de lancer son epic pass<\/a>, un forfait saison permettant d\u2019acc\u00e9der \u00e0 toutes les stations du groupe \u00e0 un prix cass\u00e9. Cette innovation avait assez vite connu un certain succ\u00e8s et la soci\u00e9t\u00e9 avait pu sortir de la crise financi\u00e8re renforc\u00e9e.<\/p>\n\n\n\n

Une nouvelle offre est en gestation pour la saison prochaine. Le management de Vail Resorts esp\u00e8re qu\u2019elle permettra de surmonter cette nouvelle crise. Baptis\u00e9e Epic Mountain Rewards, il s\u2019agit d\u2019un nouveau programme de fid\u00e9lit\u00e9 \u00e0 destination des d\u00e9tenteurs de l\u2019epic pass. Il remplacera l\u2019hiver prochain le syst\u00e8me actuel fait de cumul de points. Plus de points \u00e0 cumuler dans le nouveau syst\u00e8me mais des avantages imm\u00e9diats. <\/p>\n\n\n\n

-20% pour les titulaires du forfait saison<\/strong><\/h4>\n\n\n\n

En clair, les clients qui ach\u00e8tent le fameux epic pass auront directement le droit \u00e0 des avantages non n\u00e9gligeables. A commencer par -20% dans une s\u00e9lection de restaurants d\u2019altitude et en station, m\u00eame discount sur les h\u00e9bergements, les cours de ski ou la location de mat\u00e9riel. En clair, avec le \u00ab\u00a0forfait saison\u00a0\u00bb, le skieur b\u00e9n\u00e9ficie de -20% sur tout le reste de ses d\u00e9penses. L\u2019id\u00e9e est de convaincre les clients \u00e0 la journ\u00e9e de d\u00e9penser plus\u00a0!\u00a0 \u00ab\u00a0Il n\u2019existe pas de produit avec un tel niveau d\u2019avantages pour les skieurs et les riders, c\u2019est vraiment unique dans toute notre industrie\u00a0\u00bb explique Kirsten Lynch, directrice marketing de Vail Resorts.<\/p>\n\n\n\n

Le tout pour presque\n900 Euros\u2026<\/strong><\/h4>\n\n\n\n

La version standard de l\u2019epic pass, qui donne acc\u00e8s sans\nrestriction \u00e0 une quarantaine de stations, co\u00fbte 979 dollars par adulte (864\nEuros environ). C\u2019est un tarif tr\u00e8s avantageux compte tenu du prix du forfait\njourn\u00e9e dans la plupart des grandes stations am\u00e9ricaines. A Breckenridge, une journ\u00e9e\nco\u00fbte 199 dollars (environ 176 Euros).<\/p>\n\n\n\n

Illustration Breckenridge Colorado \u00a9 DR<\/em>\n<\/p>\n\n\n\n\n\n

\n \n
\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n<\/div>\n \n\n
\n 3.7\/5 - (12 votes) <\/div>\n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

Le principal exploitant de domaines skiables nord-am\u00e9ricain, Vail Resorts, accuse le coup. Le coronavirus n\u2019a pas ferm\u00e9 ses stations, comme en Italie, mais les clients … <\/p>\n","protected":false},"author":2,"featured_media":17466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[114],"class_list":["post-11404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-coronavirus-montagne"],"yoast_head":"\nDes stations de ski se pr\u00e9parent \u00e0 rebondir apr\u00e8s le coronavirus !<\/title>\n<meta name=\"description\" content=\"Des stations de ski se pr\u00e9parent \u00e0 l'apr\u00e8s coronavirus comme elles avaient fait face \u00e0 la crise financi\u00e8re de 2008. Aux Etats-Unis, Vail Resorts sort...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.altitude.news\/business\/2020\/03\/12\/stations-de-ski-preparent-apres-coronavirus-offres-attractives\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des stations de ski se pr\u00e9parent \u00e0 rebondir apr\u00e8s le coronavirus !\" \/>\n<meta property=\"og:description\" content=\"Des stations de ski se pr\u00e9parent \u00e0 l'apr\u00e8s coronavirus comme elles avaient fait face \u00e0 la crise financi\u00e8re de 2008. Aux Etats-Unis, Vail Resorts sort...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.altitude.news\/business\/2020\/03\/12\/stations-de-ski-preparent-apres-coronavirus-offres-attractives\/\" \/>\n<meta property=\"og:site_name\" content=\"Altitude News\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/altitudenews\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-12T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-12T09:58:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.altitude.news\/wp-content\/uploads\/2021\/09\/default-img-altitude.jpg?fit=865%2C605&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"865\" \/>\n\t<meta property=\"og:image:height\" content=\"605\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arnaud P\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@altitude_news\" \/>\n<meta name=\"twitter:site\" content=\"@altitude_news\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud P\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Des stations de ski se pr\u00e9parent \u00e0 rebondir apr\u00e8s le coronavirus !","description":"Des stations de ski se pr\u00e9parent \u00e0 l'apr\u00e8s coronavirus comme elles avaient fait face \u00e0 la crise financi\u00e8re de 2008. Aux Etats-Unis, Vail Resorts sort...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.altitude.news\/business\/2020\/03\/12\/stations-de-ski-preparent-apres-coronavirus-offres-attractives\/","og_locale":"fr_FR","og_type":"article","og_title":"Des stations de ski se pr\u00e9parent \u00e0 rebondir apr\u00e8s le coronavirus !","og_description":"Des stations de ski se pr\u00e9parent \u00e0 l'apr\u00e8s coronavirus comme elles avaient fait face \u00e0 la crise financi\u00e8re de 2008. Aux Etats-Unis, Vail Resorts sort...","og_url":"https:\/\/www.altitude.news\/business\/2020\/03\/12\/stations-de-ski-preparent-apres-coronavirus-offres-attractives\/","og_site_name":"Altitude News","article_publisher":"http:\/\/facebook.com\/altitudenews","article_published_time":"2020-03-12T08:00:00+00:00","article_modified_time":"2020-03-12T09:58:22+00:00","og_image":[{"width":865,"height":605,"url":"https:\/\/i0.wp.com\/www.altitude.news\/wp-content\/uploads\/2021\/09\/default-img-altitude.jpg?fit=865%2C605&ssl=1","type":"image\/jpeg"}],"author":"Arnaud P","twitter_card":"summary_large_image","twitter_creator":"@altitude_news","twitter_site":"@altitude_news","twitter_misc":{"\u00c9crit par":"Arnaud P","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.altitude.news\/business\/2020\/03\/12\/stations-de-ski-preparent-apres-coronavirus-offres-attractives\/#article","isPartOf":{"@id":"https:\/\/www.altitude.news\/business\/2020\/03\/12\/stations-de-ski-preparent-apres-coronavirus-offres-attractives\/"},"author":{"name":"Arnaud P","@id":"https:\/\/www.altitude.news\/#\/schema\/person\/ac54af16d76eec9a39ca67fac241f31b"},"headline":"Des stations de ski se pr\u00e9parent \u00e0 rebondir apr\u00e8s le coronavirus !","datePublished":"2020-03-12T08:00:00+00:00","dateModified":"2020-03-12T09:58:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.altitude.news\/business\/2020\/03\/12\/stations-de-ski-preparent-apres-coronavirus-offres-attractives\/"},"wordCount":595,"commentCount":0,"publisher":{"@id":"https:\/\/www.altitude.news\/#organization"},"image":{"@id":"https:\/\/www.altitude.news\/business\/2020\/03\/12\/stations-de-ski-preparent-apres-coronavirus-offres-attractives\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.altitude.news\/wp-content\/uploads\/2021\/09\/default-img-altitude.jpg?fit=865%2C605&ssl=1","keywords":["Coronavirus"],"articleSection":["Business"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.altitude.news\/business\/2020\/03\/12\/stations-de-ski-preparent-apres-coronavirus-offres-attractives\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.altitude.news\/business\/2020\/03\/12\/stations-de-ski-preparent-apres-coronavirus-offres-attractives\/","url":"https:\/\/www.altitude.news\/business\/2020\/03\/12\/stations-de-ski-preparent-apres-coronavirus-offres-attractives\/","name":"Des stations de ski se pr\u00e9parent \u00e0 rebondir apr\u00e8s le coronavirus !","isPartOf":{"@id":"https:\/\/www.altitude.news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.altitude.news\/business\/2020\/03\/12\/stations-de-ski-preparent-apres-coronavirus-offres-attractives\/#primaryimage"},"image":{"@id":"https:\/\/www.altitude.news\/business\/2020\/03\/12\/stations-de-ski-preparent-apres-coronavirus-offres-attractives\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.altitude.news\/wp-content\/uploads\/2021\/09\/default-img-altitude.jpg?fit=865%2C605&ssl=1","datePublished":"2020-03-12T08:00:00+00:00","dateModified":"2020-03-12T09:58:22+00:00","description":"Des stations de ski se pr\u00e9parent \u00e0 l'apr\u00e8s coronavirus comme elles avaient fait face \u00e0 la crise financi\u00e8re de 2008. Aux Etats-Unis, Vail Resorts sort...","breadcrumb":{"@id":"https:\/\/www.altitude.news\/business\/2020\/03\/12\/stations-de-ski-preparent-apres-coronavirus-offres-attractives\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.altitude.news\/business\/2020\/03\/12\/stations-de-ski-preparent-apres-coronavirus-offres-attractives\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.altitude.news\/business\/2020\/03\/12\/stations-de-ski-preparent-apres-coronavirus-offres-attractives\/#primaryimage","url":"https:\/\/i0.wp.com\/www.altitude.news\/wp-content\/uploads\/2021\/09\/default-img-altitude.jpg?fit=865%2C605&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.altitude.news\/wp-content\/uploads\/2021\/09\/default-img-altitude.jpg?fit=865%2C605&ssl=1","width":865,"height":605,"caption":"montagne altitude default"},{"@type":"BreadcrumbList","@id":"https:\/\/www.altitude.news\/business\/2020\/03\/12\/stations-de-ski-preparent-apres-coronavirus-offres-attractives\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.altitude.news\/"},{"@type":"ListItem","position":2,"name":"Des stations de ski se pr\u00e9parent \u00e0 rebondir apr\u00e8s le coronavirus !"}]},{"@type":"WebSite","@id":"https:\/\/www.altitude.news\/#website","url":"https:\/\/www.altitude.news\/","name":"Altitude News","description":"Actualit\u00e9s des montagnes","publisher":{"@id":"https:\/\/www.altitude.news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.altitude.news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.altitude.news\/#organization","name":"Altitude News","url":"https:\/\/www.altitude.news\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.altitude.news\/#\/schema\/logo\/image\/","url":"https:\/\/www.altitude.news\/wp-content\/uploads\/2017\/11\/logo_altitudenews_76x76-1.png","contentUrl":"https:\/\/www.altitude.news\/wp-content\/uploads\/2017\/11\/logo_altitudenews_76x76-1.png","width":76,"height":75,"caption":"Altitude News"},"image":{"@id":"https:\/\/www.altitude.news\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/altitudenews","https:\/\/x.com\/altitude_news"]},{"@type":"Person","@id":"https:\/\/www.altitude.news\/#\/schema\/person\/ac54af16d76eec9a39ca67fac241f31b","name":"Arnaud P","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.altitude.news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dddaed3eb7775746b486c1529471cefa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dddaed3eb7775746b486c1529471cefa?s=96&d=mm&r=g","caption":"Arnaud P"},"description":"Passionn\u00e9 par l'univers de la montagne sous tous ses aspects, Arnaud est membre de la r\u00e9daction d'Altitude.News ! Originaire du sud de la France, \u00e7a ne l'a pas emp\u00each\u00e9 de s'installer un temps en Savoie ! Il \u00e9crit des articles dans les cat\u00e9gories : Alpinisme, Rando\/Trek, Business et Nature. Pour le contacter directement : arnaud@altitude.news !","sameAs":["http:\/\/www.altitude.news"],"url":"https:\/\/www.altitude.news\/author\/arnaud-p\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.altitude.news\/wp-content\/uploads\/2021\/09\/default-img-altitude.jpg?fit=865%2C605&ssl=1","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.altitude.news\/wp-json\/wp\/v2\/posts\/11404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.altitude.news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.altitude.news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.altitude.news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.altitude.news\/wp-json\/wp\/v2\/comments?post=11404"}],"version-history":[{"count":1,"href":"https:\/\/www.altitude.news\/wp-json\/wp\/v2\/posts\/11404\/revisions"}],"predecessor-version":[{"id":11406,"href":"https:\/\/www.altitude.news\/wp-json\/wp\/v2\/posts\/11404\/revisions\/11406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.altitude.news\/wp-json\/wp\/v2\/media\/17466"}],"wp:attachment":[{"href":"https:\/\/www.altitude.news\/wp-json\/wp\/v2\/media?parent=11404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.altitude.news\/wp-json\/wp\/v2\/categories?post=11404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.altitude.news\/wp-json\/wp\/v2\/tags?post=11404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}